Businesses are built on customers’ perceptions, so anything that impacts how your site’s audience sees your brand can be taken into account. This includes its web design, tone, and content, the way you handle customer interactions, and more. Think of it as the foundation of your brand story. Let’s get going! An Introduction to Brand Style GuidesĪ brand style guide is a set of rules for how your brand will be portrayed, both online and off. Then we’ll explain how to create one for your site in just five steps.
In this article, we’ll discuss what a brand style guide is and why it’s essential to your website. In other words, by establishing clearer and more efficient communication across your team, style guides improve the experience of your brand for both the people creating it and those encountering it. However, if you have several people involved in creating and maintaining your website, and they aren’t on the same page when it comes to how to portray your brand, consistency becomes difficult to achieve.Ī style guide can provide your team with the tools to better maintain your brand’s image, and give your site’s users a dependable experience. Maintaining consistency is vital to a brand’s success.
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